Potential markets
 

The iCEphone™ offers a unique and highly desirable product to both the consumer and military / medical markets.

• Worldwide mobile phone handset sales in 2007 were over
  1 billion units1 of which over 125 million units were smartphones.
• In the UK alone, there are over 1,000,000 potential customers in the
  military /medical market.

We can sell through established mobile phone, laptop and notebook distributors as well as the military / medical market.

ANALYSIS OF MILITARY / MEDICAL MARKET

(UK only – figures rounded down)

REVENUE STREAMS

• Handset Sales
• Medical history capture, update and storage for customers
• License fees for the medical software
• Updates (via over the air (OTA) technology)
• Network Commission (once Airtime Contractor status gained)
• Monthly service fees
• Professional Fees
• Accessories for the Military and Emergency Services version

There are also approximately 40,000 internationally-operating NGOs13 employing many thousands of people. Médecins Sans Frontières annually recruits about 3,000 doctors, nurses, midwives and logisticians to run projects overseas14, while Oxfam works in more than 100 countries with an annual budget of over US$300M15.

1 www.pocketpcmag.com
2 www.ic.nhs.uk
3 www.ic.nhs.uk
4 www.dmsd.mod.uk
5 www.statistics.gov.uk
6 www.statistics.gov.uk
7 www.scotland.gov.uk
8 www.dasa.mod.uk
9 news.bbc.co.uk
10 estimated numbers due to lack of published data
11 education.independent.co.uk
12 estimated numbers due to lack of published data
13 Global Civil Society 2001, Anheier et al 2001)
14 www.msf.org.
15 www.oxfaminternational.org.